For D2C sellers shipping COD
Fewer returns.
More parcels delivered.
Sathi talks to your COD buyers in Hindi, Hinglish or English, after checkout, on delivery day and right after a failed attempt, then hands you back the fix.
The cost of COD
The farther the pincode, the more comes back.
Sellers lose 20 to 40% of COD orders. Sell into tier 2 and 3 and up to half can return, each costing about ₹200, while the ad spend that won the order is already gone.
Where you ship
First attempt
Share of COD parcels returned
Returned
Metros
72–78%
18–24%
Tier 1
65–72%
24–30%
Tier 2
58–65%
30–38%
Tier 3 and rural
45–58%
38–50%
Ranges from the Delivery Sathi deck, based on Base.com India benchmarks 2026. Bars run to the top of each range on a 0–50% scale.
How it works
Three moments decide every delivery.
The tools you use today each see one moment. Nobody talks to the buyer on delivery day, or in the minutes after a failed attempt. Sathi is at all three.
Moment 1
After the order
Checks the buyer still wants it, gets a landmark or pincode, and can send a UPI link, before the parcel leaves your warehouse.
What you have today
Checkout OTP proves the number exists, not that they want the parcel days later. Confirm SMS and IVR take one snapshot, and IVR pickup is only 5–8%. Risk scores need volume and turn off COD for good buyers too.
Moment 2
Out for delivery
Checks someone is home. If not, reschedules or fixes the address before the rider wastes the trip.
What you have today
Nobody talks to the buyer. The rider finds out at the door.
Moment 3
After a failed attempt
Asks what happened in the buyer’s own words, books a reattempt, or logs a no-show claim you can send to the courier.
What you have today
NDR dashboards. You chase courier portals by hand, usually after the reattempt window has closed.
In the buyer’s words
Your buyer says it once. You get the fix.
Buyer: “Ab nahi chahiye, cancel kar do”
Stopped before dispatch
The order never ships, so there is no ₹200 return to pay for.
Buyer: “Gali number galat hai, 4 nahi 14 hai”
Address fixed
The courier gets the corrected address before the rider heads out.
Buyer: “Delivery boy aaya hi nahi”
No-show claim
Logged in the buyer’s exact words for your courier dispute, with a reattempt offered.
Buyer: “Haan ghar pe hoon. UPI se de doon?”
UPI link sent
Paid before the rider arrives. No hunting for change at the door.
For the seller desk
Works inside the flow you already run.
No new screen to watch, no portal to chase.
Fewer returns on the same ad spend
More of the orders you already paid to win actually get delivered.
Actions, not another dashboard
Every chat ends as a reschedule, address fix, UPI link, courier instruction or no-show claim, sent back into your flow.
The buyer’s words for disputes
When the rider never came, you get the claim in the buyer’s own Hinglish, not a silent NDR code.
Live in about ten answers
Onboard on Telegram. For own-store D2C sellers; marketplace-only shops are turned away.
Pricing
Costs less than one return.
You pay only for the orders Sathi works on. A typical return costs you around ₹200.
- ₹6
- per COD order Sathi handles
- ₹20
- when a failed attempt becomes a delivery
Your month with Sathi
Illustrative: 25% returns, ₹1,200 order value, ₹200 per return, and Sathi saves 1 in 5 of them.
- Orders that would come back
- 250
- Returns Sathi prevents
- 50
- Return costs saved
- ₹10,000
- Sathi fees, at most
- −₹7,000
Extra revenue
delivered
₹60,000
Put Sathi on your next COD parcel.
Tell us your channel, courier, volume and buyer languages. It takes about ten answers on @DeliverySathibot. For sellers with their own store.
Onboard your store